United Cargo, part of United Airlines, is an air cargo service that provides shipping and business solutions.
In 2015, the United Cargo marketing team wanted to develop unique identity elements to differentiate their business-to-business service from United passenger services in order to better serve their customers.
Working with United’s in-house creative team and the United Cargo marketing team, we expanded the United visual identity with Cargo-specific brand elements including patterns, graphic treatments, and photography styles that are uniquely United Cargo.
- Brand Strategy
- Creative Direction
- Brand Style Guides
- Promotional Materials
- Wayfinding & Signage